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Starting an Online Business For Dummies 4th fourth Edition Book

Online business isn’t just for large corporations, or even just for small businesses that already have a storefront in the real world and simply want to supplement their marketability with a Web site. The Internet is a perfect venue for individuals who want to start their own business, who like using computers, and who believe that cyberspace is the place to do it. You don’t need much money to get started, after all. If you already have a computer and an Internet connection and can create your own Web pages (which this book will help you with), making the move to your own business Web site may cost only $100 or less. After you’re online, the overhead is pretty reasonable, too: You may pay only $10 to $75 per month to a Web hosting service to keep your site online. With each month that goes by, the number of Internet users increases exponentially. To be precise, in early 2004 Neilsen//NetRatings released data indicating that more than 74 percent of the U.S. population had access to the Internet at home. The Pew Internet & American Life Project reported that 39 percent of adults who surf the Internet do so with a broadband connection. We have now reached that critical mass where most people are using the Internet regularly for everyday shopping and other financial activities. The Internet is already becoming a powerhouse for small businesses.

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