book-download Marketing Management Millenium Edition Book

Marketing Management Millenium Edition

Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties These three developments—globalization, technological advances, and deregulation— spell endless opportunities. But what is marketing and what does it have to do with these issues? mediafire

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date Date: 26:Jan:2009
views Visits: 6339
isbn ISBN: 0536630992
format Format: pdf book
book author Auther: Philip Kotler
book category Ctegory: Management
user Submitted By: manager

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