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Customer Once, Client Forever 12 Tools for Building Lifetime Business Relationships Book

That’s what the rest of this book is about. Now that you see the value of client loyalty, you’re ready to start using the tools I’ve designed to help you build lifetime relationships— the Lifetime Tools. These tools are based on fundamental principles I’ve learned about winning and keeping clients for life: • Cultivate the desire to keep clients for life, and be willing to continually improve yourself and exceed clients’ expectations to win their loyalty. • Completely understand your business, your market and your clients, so you can properly educate your clients. • Listen effectively to clients and ask the right questions to better understand their needs. • Make your business run smoothly and efficiently by systemizing it and thus better serving clients. • Ask for clients’ and associates’ feedback, and implement their suggestions. • Take clients’ complaints seriously by responding swiftly to remedy the situation. • Work hard and smart to maintain your current lifetime client relationships while seeking out new clients to serve.

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Date: 23:Feb:2009